Crown

1976–2026

Crown at 50

Our Story, His Glory

From Crown's CEO

In 1976, Larry Burkett had a simple, unshakable conviction: that if God's people understood what His Word says about money, they would be transformed.

Fifty years of individuals and families breaking free from financial bondage, debt or despair, and of pastors, business leaders, farmers, coaches and volunteers multiplying what they've learned into the lives of others on nearly every continent.

Every testimony in this report is a reminder that we are simply stewards of a story God is still writing.
Chuck Bentley, CEO, Crown Financial Ministries

Impact at a glance

Years of ministry
50
Nations
140+
Languages
78
Partners
220+
Global volunteers
500+
People reached per year (est.)
17.2M

Reach figures are headquarters' estimates of annual reach across Crown's content platforms, media distribution, ministry partners and direct training. Figures are from the 2026 Ministry Report.

Fifty years of faithfulness

  1. 1976

    Larry Burkett founds Christian Financial Concepts.

  2. 1982

    Radio ministry begins with How to Manage Your Money; Larry also co-founds the National Christian Foundation, now the world's largest Christian foundation.

  3. 1994–1996

    Larry helps found Alliance Defending Freedom; Spanish-language outreach begins.

  4. 2000–2003

    CFC and Crown merge to form Crown Financial Ministries; Larry Burkett goes home to be with the Lord.

  5. 2006–2007

    God Provides film series launches, translated into 30+ languages and viewed by more than 100 million people; Chuck Bentley is named CEO.

  6. 2008–2009

    First Stewardship Center opens in Malawi; MoneyLife radio starts, now expanded to 1,300+ stations.

  7. 2011–2013

    Christian Economic Forum launches in Jackson Hole, WY, now 500+ global members; Crown relocates to Knoxville, TN.

  8. 2016

    I Was Hungry initiative and African Money Map launch.

  9. 2019–2020

    CrownOnline course platform launches; Crown shifts to virtual events amid the pandemic; Crown content launches on YouVersion.

  10. 2021

    Budget Coaching program modernized; client growth surges.

  11. 2023

    Madagascar's president invites Crown to help address national poverty.

  12. 2026

    Crown Innovation Center opens in South Africa; the Pando app brings Crown content directly into prisons across the U.S.

Highlights from 2026

  • Crown Innovation Center, South Africa

    8

    trainings done (yearly goal: 4)

    The center near Cape Town opened on January 19. Its first Global Leadership Academy brought together 12 young leaders from nine African nations.

  • Uganda

    13M

    people reached by the Church of Uganda

    Crown is now officially partnering with the Church of Uganda, starting with African Money Map training for 20 leaders from five dioceses, with 39 dioceses across the country in view.

  • Pando, inside the walls

    300K+

    course views in six months

    In January 2026 Crown's stewardship courses went live on Pando, an app that puts faith-based content on tablets in U.S. correctional facilities. It has 13,000 subscribers and more than 100 salvations.

  • Budget Coaching

    94%

    feel more confident managing their finances

    One-on-one coaching treats finances as an act of worship. 84% say the program deepened their walk with the Lord. Figures reflect responding participants.

  • Crown Spanish

    18

    Nicaragua becomes the 18th country

    More than 260 pastors and ministry leaders were trained in Nicaragua. In Paraguay the YES! program, run with the Ministry of Education, reached 34,781 people this year.

  • A new partnership with K-LOVE

    20M

    listeners on the nation's Christian radio network

    K-LOVE's pastoral team hears from more than 80,000 people a year who call in pain over their finances. Crown is equipping the team with biblical resources, and Chuck and Ann are recording a new podcast series.

The Chinese outreach is part of this story

The North American Chinese Outreach Ministry was founded in 2011 and serves entirely through volunteers, bringing Crown's biblical financial principles to Chinese churches and families in North America.

About this ministry
Cover of the 2026 Ministry Report: a world map made of photographs

IMPACT 2026 Ministry Report

2026 Ministry Report

Crown's fiftieth-anniversary report from headquarters, with stories, figures and a financial overview from around the world.

English · PDF · 32 pages · 3.4 MB

Read or download (PDF)

This page summarizes Crown headquarters' IMPACT 2026 Ministry Report. The Chinese is a translation made for this site; the English original is authoritative.